Web Design
New Laxmi
Jewellers
Pune
PROJECT OVERVIEW
Concept & Direction
New Laxmi Jewellers has been crafting fine gold and silver jewellery in Pune since 1988. The brief was clear — build a website that reflects the brand's heritage of trust, precision, and timeless elegance. The existing digital presence didn't match the quality of the jewellery. We set out to fix that.
The design direction centred around luxury without excess. Warm tones, generous white space, and editorial-style product presentation — every element engineered to make the jewellery feel aspirational while keeping the experience simple and trustworthy for their local Pune clientele.
Luxury visual identity
Conversion-focused layout
Mobile-first build
Design & Build
The site was built on WordPress with a fully custom design — warm gold and ivory palette, cinematic hero section with rotating headlines, and a gallery section pulling directly from their Instagram. Navigation was kept intentionally minimal — Home, About, Collection, Contact — because the jewellery is the hero, not the UI. The result is a site that feels like walking into a premium showroom.
Final Result
The live site showcases New Laxmi Jewellers' full range — gold, silver, and diamond collections — with dedicated category pages, a contact form, and real customer reviews from Vineeta, Bhakti, Saniya, and Mahesh embedded naturally into the experience. The brand now has a digital home that matches the 35+ years of trust they've built in Pune.
A jewellery store that had been built on word of mouth now has a website worthy of that reputation. Clean. Warm. Trustworthy. Exactly what the brand deserved.
Client
New Laxmi Jewellers — established 1988, Dhankawadi, Pune, Maharashtra
Category
Web Design & Development — WordPress, custom UI, Instagram integration
Timeline
2024
Live Project
View Work
