UX / UI Design
Mobile
App
Design
PROJECT OVERVIEW
The Problem
Sales teams are losing deals not because of bad products — but because of bad tools. Fragmented lead data spread across spreadsheets, delayed follow-ups, and zero visibility into how prospects move across channels. By the time a rep acts, the opportunity is cold.
Pulse CRM is a concept mobile application designed to solve exactly that. A mobile-first, AI-powered CRM dashboard that surfaces the right data at the right moment — so sales teams can track leads from discovery to conversion without switching between five different tools.
Mobile-first CRM interface
AI lead scoring & insights
Real-time conversion tracking
Design Solution
The design philosophy was ruthless simplicity. Key metrics — leads available, qualified leads, total records, conversion rate — surfaced through scannable cards with clear visual hierarchy. No clutter. No buried data. Everything a sales rep needs lives within two taps. Contextual AI insights appear inline, reducing cognitive load without adding interface complexity. Thoughtful spacing, warm amber accents on a neutral base, and consistent component logic make the experience feel fast and trustworthy — exactly what a sales tool needs to feel.
Final Result
The dashboard surfaces 98.23K total leads with real-time conversion tracking — 34.62% leads available, 15.41% qualified — all visible at a glance. The bottom navigation keeps core actions always accessible: records, activity, analytics, calendar, and messaging. No login required to understand what's happening in your pipeline.
Pulse CRM proves that enterprise-grade data doesn't have to live inside enterprise-grade complexity. This is what a modern sales tool should feel like — intelligent, calm, and built for the person actually doing the work.
